Who we are

Atomic Lures

Atomic is one of the innovators of lure design and have been offering Australian anglers cutting edge, market leading products for over ten years. From humble beginning Atomic has evolved to a complete fishing company, delivering anglers soft plastics, hardbody lures, jigheads, hybrid semi hard lures, rods and lure customization products.

Each line of products in the Atomic family is meticulously designed, tested and crafted to meet stringent quality and performance standards. Expansive in its range and diverse in its application the Atomic range of products are designed to integrate with, and complement each other like only the finest tackle can.

Atomic Hardz is the hard body collection of the family and features an array of innovative and performance driven products, such as the famous Crank 38 series. A tournament winning lure of the highest order, the Crank 38 stands shoulder to shoulder with many other premium lures in the range including the K9, Pop 50, Metalz and Shiner.

Atomic Plazos is our range of soft plastic baits, with the series including paddle tails, bass grubs, jerk minnows and the innovative prawn imitation, the prong. From finesse 2” plastics for bream, trout and bass, through to large 7’” jerk minnows for pelagics and large demersal species, the Atomic Plazo range is as broad as it is lethal on fish.

The finest plastics need the finest jigheads and the Atomic Seekerz range of jigheads delivers nothing less. Comprised of over 70 models and built on quality Gamakatsu hooks, the Seekerz range has all your jighead needs covered. From the lightest finesse jighead through to the heaviest, strongest jighead on offer the Seekerz jighead range has it all.

The innovative Semi-Hardz combines the best of both worlds in lure design, with its soft body through-wire construction delivering ultra-realism in live fish replication.

The Arrowz rod series is the latest addition to the Atomic family. Arrowz rods feature only the finest components and designs including, Fuji guides and reel seats, high quality cork, and high performance blanks. Ergonomic in design and flawless in performance the range features spin and baitcaster models, from light estuary through to heavy offshore models.

Trick Bitz is Atomic’s answer to anglers looking to tailor, customize and trick out their lures. The series has it covered from the lure blank through to the finished, tricked out product, with an assortment of pimping products including, glass rattles, assist hooks, adhesive eyes, sticky weight, reflective tape and assorted paint kits and powders allowing you to customize your lures just how you want.

For anyone looking to delve into lure fishing, the Atomic lure range is the complete tackle box. From rods, to hard bait, soft plastics, jigheads, and lure customization the Atomic range is designed for you the angler, and designed to help take your angling to the next level.

We are proud to work with
Frogleys Offshore